While studying in Sophia College, Rao auditioned for an advertisement for Fairever Face Cream. Her appearance in Cadbury’s Perk Karwa Chaut ad and the Bru Coffee advertisement helped her receive offers from film directors in Bollywood.
Kim's recent projects include launching another perfume line and working as the producer of an E! reality series, The Spin Crowd. Kim also is involved in multiple projects with her sisters, Kourtney and Khloé including writing an autobiography entitled "Kardashian Konfidential" and launching their own fashion line.